Elena Blinova

CEO & Founder of Elite PMU

From a distinguished medical career in Russia to leading Canada's permanent makeup (PMU) industry, Elena Blinova's transition was more than a career shift—it was a leap into her true calling. With over 17 years of dedicated service, Elena has become a luminary in PMU, celebrated for her innovative techniques and transformative results. Known globally for her Signature Velvet eyeliner technique, Elena has clinched first place in numerous international competitions, establishing her as a leader in the field.

Elena has performed thousands of procedures across the globe and has shared her vast knowledge with hundreds of students through both online and in-person classes. Her teaching focuses on achieving excellent results without trauma, ensuring incredible retention of the PMU. Elena is passionate about her craft and the success of her students, who continue to seek her expertise to enhance their own skills.

Beyond being a technical master, Elena is driven by the satisfaction and loyalty of her clients, many of whom have stayed with her for years, drawn by her high-quality service results. Her commitment extends to her professional community, where she enjoys meeting like-minded individuals, contributing as a speaker, and leading artists throughout the beauty industry.

Elena presented her Signature Velvet eyeliner technique live at WULOP 2024, and won 3rd place in the World Universal League of Permanent Make Up Championship, for Lipstick Effect  – 2024.